American Savings

The target market for this Florida-based S&L was seniors looking for good CD rates and bargains. The bank delivered the bargains via discount coupons in a newsletter that also included feature articles on travel, shopping, food, health, and, of course, money.

The newsletter was published six times a year. I was responsible for all the editorial content and oversaw its production.

"There was a time when traveling by rail was elegant. You boarded the train and were greeted by a porter who welcomed you and took your luggage. You may have ridden in coach or in the luxury of a compartment or bedroom suite. You dined on white table clothes. The food rivaled the finest restaurants. And while you slept, your train slipped silently through the night, passing small towns and villages, delivering you to your metropolitan destination, pampered, rested and well feed..."