Snappy or sophisticated, consumer or trade, I craft copy that's appropriate and on target. Advertising that's only creative may garner awards, but if it doesn't bring in customers or prospects for your business or enhance your image, it's worthless. I write advertising copy and create concepts that work. They get the reader's attention, and then deliver the message. I work with graphic designers, or ad agencies to create a complete publication or ad concept — the look, the format, headlines, images and, of course, copy.

Product and service brochures
Advertising
Sales support material
Direct mail
Web sites

 Corporate Communications Advocacy Writing  New Media  Business Plans