Miami Heat Arena

Today it's the American Airlines Arena. But first it was a dream that had to be sold to community leaders, voters, basketball fans and potential corporate sponsors. One element of this effort was an information package, the center piece of which was this combination pocket folder and marketing brochure.

"Right on the doorstep of downtown. It's Miami's exciting new waterfront.
   Overlooking the blue-green waters of Biscayne Bay, Miami's new waterfront is about to throb with the pulse of exotic retail shops, enticing restaurants, a bustling cruise ship terminal, acres of inviting public parks, inspiring museum and cultural exhibits, and a state-of-the-art sports and entertainment complex... "