Marex.com

This online b2b marine supply exchange wanted a national ad campaign that would introduce to the boating industry a new way for it to match up sellers and buyers of parts and supplies. Each ad in the series contrasted traditional marine devices or tools, like the compass in this example, with the computer mouse.

"MAREX.com is building the largest online maritime industry parts and supplies exchange in the world. When it's launched, your company will be able to set a course directly into markets that have been too costly to service through traditional sales offices or distributors...."