Professional Golfers' Association of America

I didn't know anything about golf until I got the assignment to write the copy for the annual report of the Professional Golfers' Association of America, the PGA. I immersed myself in an 8-hour golf history video, read a year's worth of golf magazines, I even sat through the Ryder Cup Matches. The result was an annual report narrative that merged the history of golf with an explanation of the current mission of the PGA.

"If you've enjoyed a round of golf recently at a beautiful course, watched an exciting tournament on television, taken a golf lesson, or purchased golf apparel or a new set of clubs, the PGA is fulfilling its mission. Because making golf a better, more enjoyable game for more people is the ultimate mission of The Professional Golfers' Association of America..."