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Writing
Writing is the principal service I provide. The types of things
I write are broadly described in the Products
section of this site. They include: corporate annual reports,
business capability brochures, marketing material such as product
and service brochures, advertising copy, business plans and research
documents. I also provide editing services, in which I work from
a client's existing copy. Most often, unless the copy requires
only minor changes, editing assignments become writing projects
with the original copy serving only as source material.
Communications Consulting
I also offer communications consulting in which I can advise
an organization on how best to communicate with its target audiences.
My recommendations may include written documents that I would
produce, or they might involve enlisting other resources such
as a public relations firm, a video production company, photographers
or a graphics design firm. Although I regularly work with such
services, and can recommend people and companies that are excellent,
I have no formal relationships or financial interests in any
of them.
Research
What is happening in your target market? What legislative action
has been taken in the past year that might impact your business
plans? Do people really need what your business has to offer?
I can help find the answers to these and other questions you
may have and put them into a readable and interesting document
that can become the basis for an entire communications program.
For a worldwide directory of professional marketing resources visit www.marketingtool.com
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